Why, exactly, do trucks need to be so damn big? Some drivers truly need rigs with four-figure torque and 8-foot beds, but suffice it to say we’ve all seen trucks that are infinitely overbuilt for how their owners actually use them.
Telo (pronounced like “hello”), a startup automaker in the San Francisco Bay Area, is setting out to create a truck that delivers on its form factor. That’s indicated by the company’s name, derived from telos, a Greek word meaning purpose or goal. But Telo won’t achieve its goal by making a truck bigger and more capable than every other; rather, it’s rethinking what a pickup can be in the electrified era, resulting in a concept that’s unbelievably tiny. If it works, drivers convinced that pickups are too big and too excessive might realize a truck is what they were missing all along.
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