Color evokes emotion, it makes us feel things and stimulates the senses. In an automotive landscape that has become increasingly attached to shades of white and silver it’s refreshing when an automaker steps outside of the (refrigerator) box and does something bold. Ever since Toyota launched its adventurous TRD Pro line of off-road vehicles on the 2015 Tacoma the company has offered a unique, limited-edition, one-year only signature color. In the 10 years since its inception, these colors have been bold and bright; flat and muted; and a mix of earthy tones. There’s one thing they haven’t been, however, and that’s boring. Now, the 2024 TRD Pro signature color has been reveled on Tacoma, and it’s a gorgeous deep orange dubbed… Terra.
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