INEOS Grenadier Pricing to Start at $73,100

• The INEOS Grenadier, which has that old-school Land Rover look and feel, will have a pretty reasonable starting price just over $73,000, the company has announced.
• That’s the price for the Station Wagon, the base model, while the two higher trim levels start just over $80,000.
• U.S. and Canada buyers are invited to preorder a Grenadier starting on May 31, with deliveries starting at the end of the year.

INEOS, the fledgling automaker behind the Grenadier SUV, kept a lid on prospective pricing throughout the vehicle’s development. But now we’ve got some numbers, and they’re perhaps a little bit friendlier than we expected for a small-volume luxury 4×4 with BMW power and a throwback Land Rover aesthetic. Prices start at $73,100 for the entry-level base Station Wagon and $80,190 for either of the two uplevel trims. Those prices include a $1600 destination charge.

The base model is deliberately spartan: five seats, solid axles, and all-wheel drive with a locking center differential. The BMW B58 3.0-liter six-cylinder makes 282 horsepower and 332 pound-feet of torque, and INEOS expects an EPA combined fuel-economy rating of 15 mpg for the base model. Individual options include safari windows for $2150, leather upholstery for $2000, and a heavy-duty winch for $4085. There are, of course, many more options for buyers who aren’t inclined to stick to the bare-bones off-roader setup.

And on that front, prospective Grenadier buyers can opt for pre-configured builds oriented toward either creature comforts or off-road acumen. INEOS owns the Belstaff clothing brand, so both of the higher trim levels reference outdoorsy apparel. The Fieldmaster is the luxury-oriented trim, with the leather upholstery, safari windows, and heated front seats. (The namesake jacket looks like the kind of thing you’d wear while leaning on the rear bumper and snacking on cheese and pickles in a muddy field in Wales.)

The Trialmaster model skips the creature comforts but adds the Rough pack, which includes front and rear electronically activated locking differentials, BFGoodrich All-Terrain T/A KO2 tires, a snorkel air intake, and an extra battery. The Trialmaster is also pre-wired for off-road lights or other overlanding accessories, and it includes exterior belts on the doors for carrying extra gear out into the wild. That trim, like the Fieldmaster, is named for a jacket, in this case the Trialmaster motorcycle jacket created in 1948 for dirt-bike trials rider Sammy Miller to wear during the Scottish Six Days Trial. Which is presumably quite a muddy affair.

If you want to play around with your own Grenadier build, the INEOS configurator is live now.

Senior Editor

Ezra Dyer is a Car and Driver senior editor and columnist. He’s now based in North Carolina but still remembers how to turn right. He owns a 2009 GEM e4 and once drove 206 mph. Those facts are mutually exclusive.